ENTER26 eTourism conference
Advancing Tourism Technology for a Better Future
27-30 January 2026 – Breda, The Netherlands
This was the Welcome to the 33rd ENTER eTourism conference
The International Federation for IT and Travel & Tourism (IFITT) is delighted to announce Breda as the host city for the ENTER26 eTourism Conference. Nestled in the south of the Netherlands, Breda is a picturesque mid-sized city renowned for its rich history, vibrant culture, and exceptional connectivity. Located at the crossroads of major European cities such as Amsterdam, Rotterdam, and Brussels, Breda offers an easily accessible and inspiring venue for this landmark event from 27th to 30th January 2026.
Breda University of Applied Sciences: Our Esteemed Partner
ENTER26 will be organized by Breda University of Applied Sciences (BUAS), a premier higher education institution celebrated for its commitment to excellence in teaching, research, and innovation. With approximately 7,500 students hailing from over 60 countries, BUAS offers 17 bachelor’s and 12 master’s programs across a diverse array of disciplines, including Tourism, Hospitality, Leisure, Gaming, Media, and Logistics.
Since its founding in 1966, BUAS has earned numerous accolades, establishing itself as a leader in applied sciences education. Its unique teaching and learning approach seamlessly integrates academic theory with practical industry experience, creating an exceptional environment for student success. More information about BUAS’s innovative programs can be found here: BUAS – Creating Meaningful Experiences.
A Hub for Innovation in eTourism
As a long-standing member of the IFITT community, BUAS boasts expertise in areas such as digital experience design, digital skills development, online communication, and AI & data science in tourism. Recently, the university launched the Hospitality, Tourism, Innovation & Technology (HTIT) knowledge platform to enhance academia-industry collaboration, establish a national research agenda, and foster innovation through hubs and best practices.
Global Connections and National Leadership
BUAS is also one of the founding members of CELTH, the Dutch National Centre of Expertise in Leisure, Tourism, and Hospitality. Furthermore, it serves as the home of ATLAS (the Association for Tourism and Leisure Education and Research), a global network of 150 universities committed to advancing tourism and leisure studies.
Join Us in Breda for ENTER26
IFITT and BUAS are thrilled to invite you to Breda for the ENTER26 eTourism Conference. This event promises to be an extraordinary opportunity to explore cutting-edge developments in IT and tourism, network with global experts, and immerse yourself in the inspiring atmosphere of Breda.
Mark your calendars and get ready to experience the future of eTourism in one of Europe’s most dynamic and welcoming cities. We look forward to seeing you in Breda in 2026!
ENTER26 Chairs
Professors Aurkene Alzua-Sorzabal (Nebrija University and University of Deusto, Spain) and Alessandro Inversini (EHL – Hospitality Business School, Switzerland) were chairing and leading ENTER26 eTourism conference with a team of leading researchers and practitioners.
Professor Jessika Weber (Breda University of Applied Sciences, The Netherlands) was the Local Chair of the Conference.
The ENTER26 eTourism conference research track co-chairs were:
Professor Peter O’Connor, University of South Australia ([email protected])
Professor Mattia Rainoldi, IMC Krems University of Applied Sciences ([email protected])
Dr. Julia Neidhardt, TU Wien ([email protected])
The ENTER26 eTourism conference Ph.D. workshop co-chairs were:
Dr. Rodolfo Baggio, Bocconi University ([email protected])
Dr. Jelena Farkić, Breda University of Applied Sciences ([email protected])
Dr. Kasha Minor, International University of Monaco ([email protected])
Dr. Arkadiusz Tomczyk, Bournemouth University ([email protected])
Breda is a dynamic and forward-looking city at the heart of Europe’s innovation in tourism, media, and experience design
Located in the southern province of North Brabant, Breda is a vibrant Dutch city rich in history, culture, and hospitality. Known for its charming medieval architecture, lively café culture, and warm southern Dutch atmosphere, Breda offers the perfect blend of historic charm and modern creativity. With its walkable city center, welcoming locals, and excellent connections to Amsterdam, Rotterdam, and Brussels, Breda is an ideal destination for visitors looking to combine business with cultural exploration.
Whether you’re strolling through its cobblestone streets, admiring the Gothic Grote Kerk, or relaxing in one of its many stylish bars and restaurants, Breda offers a memorable experience — even in winter.
Everything you need about Breda you will find on www.explorebreda.com
Breda University of Applied Sciences (BUAS)
ENTER26 was organized by Breda University of Applied Sciences (BUAS), a premier higher education institution celebrated for its commitment to excellence in teaching, research, and innovation. With approximately 7,500 students hailing from over 60 countries, BUAS offers 17 bachelor’s and 12 master’s programs across a diverse array of disciplines, including Tourism, Hospitality, Leisure, Gaming, Media, and Logistics.
Since its founding in 1966, BUAS has earned numerous accolades, establishing itself as a leader in applied sciences education. Its unique teaching and learning approach seamlessly integrates academic theory with practical industry experience, creating an exceptional environment for student success. More information about BUAS’s innovative programs can be found here: BUAS – Creating Meaningful Experiences.