ENTER27 eTourism conference

Welcome to the 34th ENTER eTourism conference

The International Federation for IT and Travel & Tourism (IFITT) is delighted to welcome the global eTourism community to Madrid, Spain, for the 34th edition of the ENTER eTourism Conference, taking place from 12th to 16th, January 2027.

For more than three decades, ENTER has served as the leading international conference dedicated to the application of information and communication technologies in travel and tourism. ENTER27 continues this tradition by bringing together researchers, industry professionals, entrepreneurs, policymakers, destination managers, and technology innovators from around the world to exchange ideas, present cutting-edge research, and explore the future of tourism in an increasingly digital and interconnected world.

Madrid: A global hub of culture, innovation, and tourism

As the capital of Spain and one of Europe’s most vibrant and dynamic cities, Madrid offers an exceptional setting for ENTER27. Renowned for its rich cultural heritage, world-class museums, historic neighborhoods, gastronomy, and welcoming atmosphere, Madrid combines centuries of tradition with a strong commitment to innovation, entrepreneurship, and technological development.

Madrid is also one of Europe’s leading tourism destinations and an important international business and academic center. Its advanced infrastructure, excellent international connectivity, thriving startup ecosystem, and strong focus on smart city initiatives make it an ideal host city for discussions on the future of tourism and digital transformation.

Participants attending ENTER27 will have the opportunity not only to engage in inspiring academic and professional discussions, but also to experience the energy, creativity, and hospitality that make Madrid one of the world’s most exciting urban destinations.

Autonomous University of Madrid: Our Esteemed Partner

ENTER27 will be hosted at the Autonomous University of Madrid (Universidad Autónoma de Madrid, or UAM), a prestigious public university founded in 1968. Located on the northern outskirts of Madrid, Spain, UAM is renowned for its beautiful green campus, set amidst natural surroundings, and hosts a vibrant student body of over 30,000 students. The university offers a wide array of official degrees, including dozens of undergraduate programs, over 80 master’s degrees, and specialized doctoral tracks. UAM’s Degree in Tourism combines corporate management, transport economics, and destination planning, capitalizing on its strategic proximity to the UN Tourism headquarters in Madrid. The university is highly renowned for its cutting-edge research in sustainable destination development, cultural asset management, and smart tourism, which explores the integration of artificial intelligence and metadata into the hospitality sector.

ENTER27: Shaping the future of eTourism

The tourism sector is undergoing profound transformation driven by rapid advances in artificial intelligence, data analytics, immersive technologies, sustainability innovations, platform economies, and changing traveler expectations. ENTER27 aims to provide a collaborative platform where scholars and practitioners can critically examine these developments and contribute to shaping a more intelligent, inclusive, sustainable, and resilient tourism future.

 The conference program will feature a broad range of activities, including:

• Research paper presentations showcasing the latest academic advances in eTourism
• Industry sessions and applied case studies from leading tourism and technology organizations
• Keynote speeches by internationally recognized experts
• Doctoral workshops supporting emerging researchers and Ph.D. students
• Networking events designed to foster international collaboration and interdisciplinary exchange
• Interactive discussions exploring future trends, opportunities, and challenges in tourism technology

ENTER has long been recognized as a unique forum where academia and industry come together to bridge theory and practice. ENTER27 will continue to strengthen this mission by encouraging dialogue between researchers, businesses, destinations, policymakers, and technology providers.

An International Community of Innovation and Collaboration

Since its inception, IFITT and the ENTER conference series have played a pioneering role in advancing research and innovation in tourism technologies.

Over the years, ENTER has become a truly global community that promotes collaboration, knowledge sharing, and the development of meaningful solutions for the tourism sector.

ENTER27 will continue this legacy by creating an inclusive and intellectually stimulating environment where participants from diverse disciplines, cultures, and professional backgrounds can connect and collaborate. Whether you are an established researcher, industry professional, policymaker, entrepreneur, or doctoral student, ENTER27 offers valuable opportunities to exchange perspectives, discover emerging ideas, and build lasting partnerships.

Conference leadership

ENTER27 will be chaired by Professors Estrella Díaz (University of Castilla-La Mancha, Spain), Cece Leung (Kansas State University, United States), and Luis Rubio Andrada (Universidad Autónoma de Madrid, Spain), who are honored to lead this edition of the conference together with an international team of researchers, academic collaborators, and industry partners committed to delivering an outstanding conference experience.

The organizing committee is dedicated to creating a conference that reflects the diversity, creativity, and innovation that characterize the global eTourism community.

Join us in Madrid for ENTER27

We warmly invite you to join us in Madrid in January 2027 for what promises to be an inspiring and memorable edition of the ENTER eTourism Conference.

Together, we will explore emerging technologies, discuss transformative ideas, strengthen international collaborations, and shape the future of tourism and digital innovation.

Mark your calendars and prepare to experience ENTER27 in one of Europe’s most dynamic and welcoming cities.

We look forward to welcoming you to Madrid.

The ENTER27 Organizing Committee

The ENTER27 eTourism conference research track co-chairs are:

Professor Mattia Rainoldi, IMC Krems University of Applied Sciences ([email protected])

Professor Estela Mariné Roig, University of Lleida ([email protected])

Professor Peter O’Connor, University of South Australia ([email protected])

The ENTER27 eTourism conference Ph.D. workshop co-chairs are:

Dr. Rodolfo Baggio, Bocconi University ([email protected])

Dr. Katarzyna Minor, International University of Monaco ([email protected])

Dr. Arkadiusz Tomczyk, Bournemouth University ([email protected])

Dr. Cristina Figueroa Domecq, Universidad Rey Juan Carlos ([email protected])

Dr. Hande Turkoglu, Bournemouth University ([email protected])