ENTER26 eTourism conference

Welcome to the 33rd ENTER eTourism conference

The International Federation for IT and Travel & Tourism (IFITT) is delighted to announce Breda as the host city for the ENTER26 eTourism Conference. Nestled in the south of the Netherlands, Breda is a picturesque mid-sized city renowned for its rich history, vibrant culture, and exceptional connectivity. Located at the crossroads of major European cities such as Amsterdam, Rotterdam, and Brussels, Breda offers an easily accessible and inspiring venue for this landmark event from 27th to 30th January 2026.

Breda University of Applied Sciences: Our Esteemed Partner

ENTER26 will be organized by Breda University of Applied Sciences (BUAS), a premier higher education institution celebrated for its commitment to excellence in teaching, research, and innovation. With approximately 7,500 students hailing from over 60 countries, BUAS offers 17 bachelor’s and 12 master’s programs across a diverse array of disciplines, including Tourism, Hospitality, Leisure, Gaming, Media, and Logistics.

Since its founding in 1966, BUAS has earned numerous accolades, establishing itself as a leader in applied sciences education. Its unique teaching and learning approach seamlessly integrates academic theory with practical industry experience, creating an exceptional environment for student success. More information about BUAS’s innovative programs can be found here: BUAS – Creating Meaningful Experiences.​

A Hub for Innovation in eTourism

As a long-standing member of the IFITT community, BUAS boasts expertise in areas such as digital experience design, digital skills development, online communication, and AI & data science in tourism. Recently, the university launched the Hospitality, Tourism, Innovation & Technology (HTIT) knowledge platform to enhance academia-industry collaboration, establish a national research agenda, and foster innovation through hubs and best practices.

Global Connections and National Leadership

BUAS is also one of the founding members of CELTH, the Dutch National Centre of Expertise in Leisure, Tourism, and Hospitality. Furthermore, it serves as the home of ATLAS (the Association for Tourism and Leisure Education and Research), a global network of 150 universities committed to advancing tourism and leisure studies.

Join Us in Breda for ENTER26

IFITT and BUAS are thrilled to invite you to Breda for the ENTER26 eTourism Conference. This event promises to be an extraordinary opportunity to explore cutting-edge developments in IT and tourism, network with global experts, and immerse yourself in the inspiring atmosphere of Breda.

Mark your calendars and get ready to experience the future of eTourism in one of Europe’s most dynamic and welcoming cities. We look forward to seeing you in Breda in 2026!

Professors Aurkene Alzua-Sorzabal (Nebrija University and University of Deusto, Spain) and Alessandro Inversini (EHL – Hospitality Business School, Switzerland), will be chairing and leading ENTER26 eTourism conference with a team of leading researchers and practitioners.

Professor Jessika Weber (Breda University of Applied Sciences, The Netherlands) will act as a Local Chair of the Conference.

The ENTER26 eTourism conference research track co-chairs are:

Professor Peter O’Connor, University of South Australia ([email protected])

Professor Mattia Rainoldi, IMC Krems University of Applied Sciences ([email protected])

Dr. Julia Neidhardt, TU Wien ([email protected])

The ENTER26 eTourism conference Ph.D. workshop co-chairs are:

Dr. Rodolfo Baggio, Bocconi University ([email protected])

Dr. Jelena Farkić,  Breda University of Applied Sciences ([email protected])

Dr. Kasha Minor, Cardiff Metropolitan University ([email protected])

Dr. Arkadiusz Tomczyk, Bournemouth University ([email protected])