ENTER27 eTourism conference
Destination
12-16 January 2027 – Madrid, Spain
Hosting City: Madrid
Madrid, the capital of Spain, is a cosmopolitan city that perfectly blends modern infrastructure with a rich historical and cultural legacy. Recognized for the fifth consecutive year as the Best Meetings Destination in Europe and ranked 6th in the International Congress & Convention Association (ICCA) ranking, Madrid has become an international benchmark for conferences and professional gatherings.
Madrid continues to strengthen its position as a leading destination for both leisure and business tourism. The city offers robust MICE infrastructure, excellent public safety, a commitment to sustainability, and outstanding international connectivity. In addition, Madrid boasts a vibrant cultural and leisure scene, with 144 museums, over 5,000 restaurants and tapas bars, historic neighborhoods, theatres, and countless green areas—making it a perfect location to combine professional meetings with a rich social and cultural experience.
Activities
Madrid de los Austrias Guided Tour
Wednesday 13th January 2027 (afternoon)
Exploring the Madrid of the Austrias is like travelling back in time through the heart of the city. Its narrow streets, elegant squares, and historic buildings create a unique and charming atmosphere. Walking through places such as Plaza Mayor and the Royal Palace allows visitors to discover the rich history and culture of old Madrid. The tour is not only beautiful because of its architecture, but also because of the lively traditions, cafés, and hidden corners full of character. It is an unforgettable experience for anyone who wants to feel the true soul of Madrid.
