ENTER27 eTourism conference
Destination
12-16 January 2027 – Madrid, Spain
Hosting City: Madrid
Madrid, the capital of Spain, is a cosmopolitan city that perfectly blends modern infrastructure with a rich historical and cultural legacy. Recognized for the fifth consecutive year as the Best Meetings Destination in Europe and ranked 6th in the International Congress & Convention Association (ICCA) ranking, Madrid has become an international benchmark for conferences and professional gatherings.
Madrid continues to strengthen its position as a leading destination for both leisure and business tourism. The city offers robust MICE infrastructure, excellent public safety, a commitment to sustainability, and outstanding international connectivity. In addition, Madrid boasts a vibrant cultural and leisure scene, with 144 museums, over 5,000 restaurants and tapas bars, historic neighborhoods, theatres, and countless green areas—making it a perfect location to combine professional meetings with a rich social and cultural experience.
Extend Your Stay for FITUR
ENTER27 (12th-16th January) takes place in Madrid just before FITUR (20th-24th January), offering a unique opportunity to combine academic exchange with one of the most important events in the global tourism industry. Participants are encouraged to extend their stay and experience both events.
FITUR is one of the world’s leading international tourism trade fairs, bringing together tourism boards, destinations, travel companies, technology providers, startups, and industry leaders from more than 160 countries. It is widely recognized as a key meeting point for professionals shaping the future of travel and tourism. Held at IFEMA Madrid, one of Europe’s premier exhibition venues, this event also provides a chance to continue to experience Madrid and its growing role as an international tourism and business hub.
FITUR offers an exceptional opportunity to:
- Expand your professional network.
- Get the best personalized offers.
- Discover the latest innovations in tourism technology, AI, smart destinations, and sustainability.
- Explore emerging trends and real-world applications discussed during the conference.