Welcome to the 32nd ENTER eTourism conference

Dear ENTER participants:

It’s our great pleasure to welcome you all to the ENTER25 eTourism Conference, eTourism towards 2060, hosted in the beautiful city of Wroclaw. This event promises to be an inspiring and memorable experience—academically, professionally, and socially. We hope you enjoy reconnecting with colleagues, forging new collaborations, and creating wonderful memories. As ENTER25 concludes, we trust you’ll already be looking forward to ENTER26!

This conference would not be possible without the efforts and dedication of many individuals and organizations. We extend our deepest gratitude to:

• Our hosts, the WSB Merito University in Wroclaw, led by its Chancellor, Prof. Joanna Nogieć.
• Wiktoria Król-Cieciorowska, Dagmara Lukaszewska and their team at the Convention Bureau of Wroclaw, alongside the Wroclaw Tourism Organisation.
• The IFITT Board has also been instrumental in supporting the organization of this conference: Mattia Rainoldi, Dr. Yoo Ri Kim, Muhammad Khogali, Dr. Katerina Berezina, Dr. Jelena Dorcic, Dr. Sergio Ibanez Sanchez, Dr. Johanna Heinonen and Patience Tropo.
• Our Research Track Chairs, Dr. Lyndon Nixon, Dr. Aarni Tuomi and Professor Peter O’Connor and the experts who helped review the more than 100 submissions received.
• The Ph.D. Workshop Chairs: Professor Ulrike Gretzel, Dr. Kasha Minor, Professor Rodolfo Baggio, Dr. Arkadiusz Tomczyk and Dr. Agnieszka Pawlak-Wolanin, who managed more than 35 Ph.D. proposals.
• The industry practitioners who have agreed to be with us during the conference and who will be part of the more than 25 panels that will take place.
• And, of course, our generous sponsors, who are acknowledged in the following pages of this document.

Most importantly, thank you, our participants. IFITT is a community, and without your support, dedication, and engagement, neither IFITT nor ENTER could exist. Thank you for making the journey to Wroclaw and for being part of this collective effort to advance eTourism research and practice. We sincerely hope this conference exceeds your expectations.

We trust that ENTER25 will help shape the future of IFITT, starting with the Future Workshop that will take place on Tuesday. IFITT and its flagship event, ENTER, need to re-establish their place in the debate on how technology can help improve the tourism industry, especially at a time like now, when AI is becoming mainstream and presents different challenges and opportunities. And when the tourism industry is under pressure to be more socially, economically and environmentally sustainable.

Once again, welcome to Wroclaw and to ENTER25! Let’s all make this a conference to remember.

Professor Dimitrios Buhalis, Chair of ENTER25

Professor Jacques Bulchand-Gidumal, President of IFITT

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Professor Dimitrios Buhalis, Bournemouth University, UK, will be chairing and leading ENTER25 eTourism conference with a team of leading researchers and practitioners.

The conference will be hosted by Joanna Nogiec Chancellor at the Uniwersytet WSB Merito Wrocław and Wiktoria Król-Cieciorowska President of the Wrocław Convention Bureau Board.

We now call for proposals of sessions where IT/tourism researchers engage with leading industry to vision eTourism for the next 35 years – towards 2060. Please email Professor Dimitrios Buhalis your suggestions. https://ifitt.net/call-for-contributions/

The ENTER25 eTourism conference research track co-chairs are:

Dr. Lyndon Nixon, Modul University Vienna Austria ([email protected])
Dr. Aarni Tuomi, Haaga-Helia University of Applied Sciences Finland ([email protected])
Professor Peter O’Connor University of South Australia ([email protected])

The ENTER25 eTourism conference Ph.D. workshop co-chairs are:

Professor Ulrike Gretzel, University of Southern California ([email protected])
Dr. Kasha Minor, Cardiff Metropolitan University ([email protected])
Dr. Rodolfo Baggio, Bocconi University ([email protected])
Dr. Arkadiusz Tomczyk, Bournemouth University ([email protected])
Dr. Agnieszka Pawlak-Wolanin, Uniwersytet WSB Merito we Wrocławiu ([email protected])

The ENTER25 eTourism conference is sponsored by:

The ENTER25 eTourism conference’s official carrier: