ENTER25 eTourism conference


17-21 February 2025 – Wrocław, Poland

Wrocław is a vibrant, historic city on the forefront of change in New Europe.

It’s an academic center with 27 institutions of higher education and over 140,000 students. It’s also a dynamic business center with an economy increasingly based on new technologies and innovations. The city’s history is a mishmash of influences that speak of the varied cultural influences on a place that was at different times claimed by Prussia, Austria, Germany and, of course, Poland. Thanks to its history the city has become an open-minded, creative center for international business and culture. International investments and entrepreneurship thrive in Wrocław and Lower Silesia. The region offers a competitive and dynamic setting for prominent foreign investors and leading Polish companies. According to the Association of Business Service Leaders in Poland Wrocław is the most dynamically developing in the business services sector in the years 2008–2010. It shall also be underlined that Wrocław can boast the biggest number of Knowledge Process Outsourcing investments in our country. But the city offers much more than innovative business solutions – it is one of the most rapidly developing cultural centers on the cultural map of Poland and Europe. It was the European Capital of Culture in 2016 and European Best Destination 2018.

Everything you need about Wrocław you will find on www.visitwroclaw.eu and www.wroclaw.pl

Our top attractions in Wrocław:

Market Square and the Old Town

The Market Square is a vibrant centre of city life that offers something for everyone, whether they come for business, tourism, shopping or a splendid meal. Set among charming, colourful buildings, the historic centre of the city is a must-see in Wrocław. During the day the Market Square is crowded with tourists and office workers, but at night it becomes the most vibrant entertainment hotspot in the city. Full of colourful restaurants, clubs and cafes, the Market Square barely goes to sleep at all. The small streets surrounding the Market Square enchant with their beauty and magical atmosphere. Each one is different and has a unique mood. An evening walk in this area can turn into an interesting adventure and a journey through the history of Wrocław. While strolling, you will come across numerous restaurants representing major cuisines of the world that can make you experience even tastier. All in all, this is a place not to be missed!
ENTER 25 @Wrozlaw
ENTER 25 @Wrozlaw

The Cathedral Island (Ostrów Tumski)

The oldest part of Wrocław, Cathedral Island is situated by the Odra River. This former island and stronghold is full of inspiring architectural monuments. Its gothic buildings overlook the city giving a sense of its rich history. If you are lucky, you can meet there a lighthouse-keeper who walks through the streets of Cathedral Island every summer evening.

Zoo and Africarium

Wrocław boasts the oldest (established in 1865) and largest (in terms of the number of kept animals) zoological garden in Poland. Thanks to the popularity of an old TV show “With a Camera Among the Animals”, it is also the most famous zoo in the country. The Wrocław ZOO, located in a picturesque part of the city, between the always-colourful Szczytnicki Park and the lazy Odra River, constitutes a wildlife counterpoint to the urban life of the city. The zoo’s offer is still expanding. A new attraction, the Africarium, was opened in 2014. This oceanarium presents various ecosystems associated with the water environment of Africa. It is a unique place, well worth seeing because of its numerous aquaria, reservoirs and pools, which display Red Sea coral reef, hippos, freshwater fish of Malawi and Tanganyika lakes and numerous other species. One of the most impressive attractions is the 18-meter long acrylic glass tunnel where visitors can easily watch fish from the underwater perspective.
ENTER 25 @Wrozlaw
ENTER 25 @Wrozlaw

University of Wrocław

The main building of the University of Wrocław, dominating the cityscape of the Old Town, embodies the elements of Austrian, German, and Polish influences. It is one of the most important Baroque monuments in Europe.
In the mid-17th century, the Jesuits founded their college in Wrocław. In 1702 the Austrian Emperor, Leopold I of Habsburg, established on its basis the university – the Leopold University of the Society of Jesus. In 1741 the construction of the university building, originally planned as a three-wing edifice, was stopped by the outbreak of the Austrian-Prussian war and the city’s takeover by the Prussian king, Frederic II. The symbol of the Austrian influence is the Aula Leopoldina. Today, it has been restored to its full beauty and hosts important academic and official ceremonies.


Hydropolis is the best place to know everything about water and notice how important it is in our life. The technology, touch screens, and interactive installations will facilitate understanding one of this incredible element! This place is perfect for everybody, children will have fun because of multimedia tools which are available in each room, teenagers can learn something that will help them in the future and adults can feel like a little bit like children but still learn something new and interesting things
ENTER 25 @Wrozlaw

How to get to Wrocław

By plane
You can easily get to Wrocław by air. The Wrocław Airport located just 10 km away from the city center and operates 9 international airlines, such as Air France, Eurowings, KLM Royal Dutch Airlines, LOT, Lufthansa, Ryanair, SAS Scandinavian Airlines, SWISS International Air Lines and Wizz Air. Getting to and from the airport is possible by bus, rented car or taxi.

More detailed information: http://airport.wroclaw.pl/en/

By car
Wroclaw is a huge transportation hub where national and European roads meet. The A4 motorway (E40) links the city to Germany. The A8 (E67) connects Wrocław with Czech Republic. The S8 expressway goes to Warsaw. Travelers can bypass Wrocław city center by using the Wrocław Ring Road (A8).

By train
Getting to Wrocław by rail is also not a problem. There are numerous connection routes within Europe you can take any time. Main railway station – Wrocław Central – located in the city center that makes the city more accessible, and your way easier.

To check the details: https://www.thetrainline.com/en/stations/wroclaw-glowny

By bus
International services are operated to a large number of destinations. The bus terminal is located just near the railway station.

Check the routes: https://www.checkmybus.com/wroclaw

Public Transport in the City

Wrocław has a very developed transporting infrastructure throughout the city. The public system counts over 20 trams. more than 60-day lines buses and 10-night operating buses. A high emphasis is put on environmental protection issues and on providing a fast and comfortable journey.

Check details: https://mpk.wroc.pl/
Check the schedule and connections: https://jakdojade.pl/wroclaw/trasa/ or through the mobile app ‘Jakdojade’.
There are also services for renting electric or standard cars, bikes or electric scooters.

Useful information

Weather Conditions

The month of February in Poland is a time of winter, but Wrocław is one of the warmest cities in Poland. The average temperature in February in Wrocław, Poland is around 2-3º, but we will do our best to arrange beautiful weather, especially for you!


The currency of Poland is Polish Zloty (zł, PLN).
Currency subunit: Grosz 1/100 (100 groszy = 1 PLN).
Exchange rates can be checked: https://www.nbp.pl


Licensed taxis must have a “taxi” roof light, the “Wroclaw” marking on their side door with a side number, pricing on the windscreen and a taximeter with a cash register inside.
We would recommend the following:
• Partner Taxi +48 71 19 627
• Eco Car +48 123 456 789
• Wicar Taxi +48 725 71 71 71
• Ryba Taxi +48 713 067 067 / +48 516 007 700

Emergency Services

Emergency – 112
Ambulance – 999
Police – 997
Fire Brigade – 998
Municipal Guards – 986