Last Friday, IFITT hosted its webinar “AI & Big Data in Tourism: From Research to Practice”, bringing together researchers, practitioners, and tourism professionals to reflect on the growing role of artificial intelligence and data-driven technologies in the tourism sector.
The session featured contributions from Prof. Wolfram Höpken and Mirko Lalli, who shared complementary perspectives on how AI and Big Data are shaping tourism research, destination management, and industry practice.
We would like to warmly thank our speakers for their valuable insights and all participants who joined us for this engaging session.
✨ Stay tuned – more IFITT Webinars are on the way!
🔒 IFITT Members-only access: The full recording of today’s webinar is available in the IFITT membership area, allowing our members to revisit and reflect on the insights shared.
💡 Not yet a member? Join IFITT today and become part of a global network of experts shaping the future of technology and tourism.

