ENTER25 eTourism conference

eTourism towards 2060

17-21 February 2025 – Wrocław, Poland

This was the Welcome to the 32nd ENTER eTourism conference

Dear ENTER participants:

It’s our great pleasure to welcome you all to the ENTER25 eTourism Conference, eTourism towards 2060, hosted in the beautiful city of Wroclaw. This event promises to be an inspiring and memorable experience—academically, professionally, and socially. We hope you enjoy reconnecting with colleagues, forging new collaborations, and creating wonderful memories. As ENTER25 concludes, we trust you’ll already be looking forward to ENTER26!

This conference would not be possible without the efforts and dedication of many individuals and organizations. We extend our deepest gratitude to:

Our hosts, the WSB Merito University in Wroclaw, led by its Chancellor, Prof. Joanna Nogieć.
Wiktoria Król-Cieciorowska, Dagmara Lukaszewska and their team at the Convention Bureau of Wroclaw, alongside the Wroclaw Tourism Organisation.
The IFITT Board has also been instrumental in supporting the organization of this conference: Mattia Rainoldi, Dr. Yoo Ri Kim, Muhammad Khogali, Dr. Katerina Berezina, Dr. Jelena Dorcic, Dr. Sergio Ibanez Sanchez, Dr. Johanna Heinonen and Patience Tropo.
Our Research Track Chairs, Dr. Lyndon Nixon, Dr. Aarni Tuomi and Professor Peter O’Connor and the experts who helped review the more than 100 submissions received.
The Ph.D. Workshop Chairs: Professor Ulrike Gretzel, Dr. Kasha Minor, Professor Rodolfo Baggio, Dr. Arkadiusz Tomczyk and Dr. Agnieszka Pawlak-Wolanin, who managed more than 35 Ph.D. proposals.
The industry practitioners who have agreed to be with us during the conference and who will be part of the more than 25 panels that will take place.
And, of course, our generous sponsors, who are acknowledged in the following pages of this document.

Most importantly, thank you, our participants. IFITT is a community, and without your support, dedication, and engagement, neither IFITT nor ENTER could exist. Thank you for making the journey to Wroclaw and for being part of this collective effort to advance eTourism research and practice. We sincerely hope this conference exceeds your expectations.

We trust that ENTER25 will help shape the future of IFITT, starting with the Future Workshop that will take place on Tuesday. IFITT and its flagship event, ENTER, need to re-establish their place in the debate on how technology can help improve the tourism industry, especially at a time like now, when AI is becoming mainstream and presents different challenges and opportunities. And when the tourism industry is under pressure to be more socially, economically and environmentally sustainable.

Once again, welcome to Wroclaw and to ENTER25! Let’s all make this a conference to remember.

Professor Dimitrios Buhalis, Chair of ENTER25

Professor Jacques Bulchand-Gidumal, President of IFITT

General information

Program

Proceedings

Awards

Pictures

Videos

ENTER25 Chairs

Professor Dimitrios Buhalis, Bournemouth University, UK, chaired and led the ENTER25 eTourism conference with a team of leading researchers and practitioners.

The conference was hosted by Joanna Nogiec Chancellor at the Uniwersytet WSB Merito Wrocław and Wiktoria Król-Cieciorowska President of the Wrocław Convention Bureau Board.

The ENTER25 eTourism conference research track co-chairs were:

Dr. Lyndon Nixon, Modul University Vienna Austria ([email protected])
Dr. Aarni Tuomi, Haaga-Helia University of Applied Sciences Finland ([email protected])
Professor Peter O’Connor University of South Australia ([email protected])

The ENTER25 eTourism conference Ph.D. workshop co-chairs were:

Professor Ulrike Gretzel, University of Southern California ([email protected])
Dr. Kasha Minor, Cardiff Metropolitan University ([email protected])
Dr. Rodolfo Baggio, Bocconi University ([email protected])
Dr. Arkadiusz Tomczyk, Bournemouth University ([email protected])
Dr. Agnieszka Pawlak-Wolanin, Uniwersytet WSB Merito we Wrocławiu ([email protected])

ENTER25 eTourism conference was hosted by WSB Merito University. WSB Merito University is the largest group of private universities in Poland. For many years they have been educating in such a way as to show that it is possible to combine learning with work and private life. Regardless of whether they are higher education, postgraduate studies or training, they operate by the idea of work-life balance. Practical knowledge provided by experts, as well as the openness of our lecturers and administrative staff, make studies at WSB a time to gain experience and an unforgettable adventure.

Address: ul. Fabryczna 29-31, 53-609 Wrocław

Wrocław is a vibrant, historic city on the forefront of change in New Europe.

It’s an academic center with 27 institutions of higher education and over 140,000 students. It’s also a dynamic business center with an economy increasingly based on new technologies and innovations. The city’s history is a mishmash of influences that speak of the varied cultural influences on a place that was at different times claimed by Prussia, Austria, Germany and, of course, Poland. Thanks to its history the city has become an open-minded, creative center for international business and culture. International investments and entrepreneurship thrive in Wrocław and Lower Silesia. The region offers a competitive and dynamic setting for prominent foreign investors and leading Polish companies. According to the Association of Business Service Leaders in Poland Wrocław is the most dynamically developing in the business services sector in the years 2008–2010. It shall also be underlined that Wrocław can boast the biggest number of Knowledge Process Outsourcing investments in our country. But the city offers much more than innovative business solutions – it is one of the most rapidly developing cultural centers on the cultural map of Poland and Europe. It was the European Capital of Culture in 2016 and European Best Destination 2018.

Everything you need about Wrocław you will find on www.visitwroclaw.eu and www.wroclaw.pl