Sanne van Let is the Manager of Digital at the Netherlands Board of Tourism & Conventions (NBTC), the national destination management organisation for the Netherlands. In this role, she oversees the strategic direction of the organisation’s digital platforms and coordinates a programme aimed at accelerating the digital transformation of the Dutch tourism sector. Over the past two years, Sanne and her team, in collaboration with industry partners, developed a digital vision for the tourism sector, titled ‘Digital Expedition’. With the vision launched in September ’24, the focus has shifted to its implementation, further exploring opportunities for digital technology in the industry and innovative ways of working together to accelerate the transformation.