Dr. Peter O’Connor is Professor of Strategic Management at the University of South Australia. His research and teaching focuses on the effect of digital on business.  Peter has published in leading academic journals including the Journal of Marketing, Harvard Business Review, Journal of Retailing and Consumer Services, Tourism Management, the Cornell Quarterly and the International Journal of Hospitality Management, amongst others. Prior to joining UniSA, Peter founded the Chair in Digital Disruption at Essec Business School in France, where he held a variety of other academic roles.