ENTER25 eTourism conference


17-21 February 2025 – Wrocław, Poland

ENTER25 Speakers_Mirko Lalli

Mirko Lalli

Mirko Lalli has been deeply entrenched in the realms of innovation, technology, communication, and marketing throughout his career. His professional journey includes notable roles such as Director of Corporate Communications at Clouditalia SpA, Chief Executive Officer of AR-tel SpA, and Director of Marketing and Communications at Fondazione Sistema Toscana (Tuscany Region). Notably, he has been a pivotal member of the Tourism Innovation Committee within the Ministry of Tourism, demonstrating his commitment to advancing innovative practices within the tourism sector. In December 2017, Mirko embarked on a transformative experience by participating in the Singularity University Executive Program in Silicon Valley, a testament to his dedication to continuous learning and exploration of cutting-edge technologies and trends. An entrepreneur at heart, Mirko is the visionary founder and CEO of The Data Appeal Company SpA, formerly known as Travel Appeal, which was acquired in 2022 by Almawave Spa, a prominent entity listed on the Euronext Growth Milan market of Borsa Italiana and part of the esteemed Almaviva Group. Data Appeal represents a paradigm shift in data accessibility and utilization, striving to democratize and streamline data processes to empower companies and institutions in making well-informed decisions. At its core, Data Appeal is driven by a profound mission to democratize data and simplify its complexities, ultimately enabling companies and institutions to make impactful decisions with confidence and clarity. With a steadfast commitment to leveraging data for positive societal impact, Mirko and his team aspire to propel progress towards a more sustainable, equitable, and inclusive world, aligning their endeavors with the global pursuit of societal betterment.