Katerina Volchek

Dr Katerina Volchek is a professor at the Deggendorf Institute of Technology. She started her career as a product manager and marketer at a tour operator. Now, Katerina is an expert in customer experience, information and communication technologies and marketing strategy for tourism, including designing personalised services and optimising ROI through marketing attribution.

Currently, Katerina’s research interest lies in the capabilities of smart environments for advancing CX and business strategies. Among other topics, she studies the potential of Mixed Realities, Generative AI and neurophysiological seasons to be incorporated into tourism development.

Katerina is a manager of the DigiHealth & Smart Tourism laboratory at Deggendorf Institute of Technology. She also serves as an associate editor of the International Journal of SPA & Wellness. Before,she used to serve at the Board of the International Federation for IT and Travel & Tourism.