ENTER25 eTourism conference


17-21 February 2025 – Wrocław, Poland

ENTER25 Speakers_Jackson Pek

Jackson Pek

Jackson Pek is Senior Vice President & General Counsel at the Amadeus IT Group since 2022 and member of the Amadeus Executive Committee. 

Jackson began his professional career as an attorney at the law firms White & Case and Skadden, Arps, Slate, Meagher & Flom in the U.S and Asia, and more recently was a senior attorney at IBM handling legal matters for the ASEAN countries and South Asia. After joining Amadeus in 2006 and serving as General Counsel of its Asia Pacific region for 12 years, Jackson joined the AirAsia Group as Chief Legal Officer, overseeing the legal activities of its nine operating airlines and serving on the group’s Senior Management Committee. He returned to Amadeus in 2020 in charge of commercial and transactional legal matters globally, before being appointed Senior Vice President & General Counsel in 2022. In addition to his work as a lawyer, Jackson has lectured at various universities in Asia, most notably the National University of Singapore Law School, where he served on the faculty for two years. A U.S. citizen, Jackson holds business and law degrees from the Wharton School of the University of Pennsylvania and from New York University School of Law. 

Ian is the co-editor of the Journal of Tourism Futures, editor of the Journal of Revenue and Pricing Management and book series editor of the Future of Tourism. Ian has a PhD in Operations Research from Edinburgh Napier University, author of over 70 research papers and 22 books.  His forthcoming books to be published in early 2025 include ‘Scenario Planning and Tourism Futures: Theories, Methodologies and Case Studies’ and ‘2075: The Future(s) of Food Tourism’.  In 2026, books include ‘The Future of Hotels’, ‘The Future of Tourism Through the Lens’ and ‘Scenarios for Global Tourism’.  Ian is involved in a number of research projects including teaching futures literacy, how a younger generation of chefs see the future of cuisine and technological singularity scenarios.

He is also a passionate Sunderland AFC fan (so don’t mention Newcastle United).