ENTER25 eTourism conference


17-21 February 2025 – Wrocław, Poland

ENTER25 Speakers_Ian Yeoman

Ian Yeoman

Ian is the champion of tourism futures based upon his initial work as the Scenario Planner at VisitScotland where he introduced scenario construction, economic modelling, and trends analysis within the organization to understand and make sense of the external environment. He then moved to New Zealand where he was involved in several tourism futures projects for government agencies and national strategies whilst an Associate Professor at Victoria University of Wellington.

Ian is the co-editor of the Journal of Tourism Futures, editor of the Journal of Revenue and Pricing Management and book series editor of the Future of Tourism. Ian has a PhD in Operations Research from Edinburgh Napier University, author of over 70 research papers and 22 books.  His forthcoming books to be published in early 2025 include ‘Scenario Planning and Tourism Futures: Theories, Methodologies and Case Studies’ and ‘2075: The Future(s) of Food Tourism’.  In 2026, books include ‘The Future of Hotels’, ‘The Future of Tourism Through the Lens’ and ‘Scenarios for Global Tourism’.  Ian is involved in a number of research projects including teaching futures literacy, how a younger generation of chefs see the future of cuisine and technological singularity scenarios.

He is also a passionate Sunderland AFC fan (so don’t mention Newcastle United).