ENTER25 eTourism conference


17-21 February 2025 – Wrocław, Poland

Kaisa Kosonen_ENTER25

Sergio Ibáñez-Sánchez

Sergio Ibáñez-Sánchez, PhD, is an Associate Professor of Marketing at the University of Zaragoza (Spain). His main research line focuses on analyzing the impact of new technologies on the customer experience. The main results of his research have been published in journals specialized in marketing (e.g., Journal of Business Research; Journal of Retailing and Consumer Services), psychology (e.g., Psychology & Marketing; Cyberpsychology, Behavior, and Social Networking) and tourism (e.g., International Journal of Hospitality Management; Journal of Hospitality Marketing & Management),  and new technologies (e.g., International Journal of Information Management; Computers in Human Behavior). His research has received several awards such as the DON E. SCHULTZ Best Competitive Paper Award (International Conference on Corporate and Marketing Communications) and the IFITT PhD Thesis Excellence Award.