Dr. Sofia Blanco Moreno is a young academic and researcher in the fields of digital marketing, tourism, and artificial intelligence. Her doctoral research contributes to new methodologies in the marketing of tourism, based on social media content analysis. Her pioneering work has earned her awards, including the 2025 ENTER Thesis Excellence Award, the 29th Mariano Rodríguez Award for Young Researchers, ICIEMC 2025 and 2025 International Academic and Professional Congress on Happiness.

She is a Marketing and Tourism expert with specialization in Digital Marketing and technologies such as Web Scraping and Artificial Intelligence (Machine Learning and Deep Learning) applied in Tourism and Hospitality. She is also a PhD student and an assistant professor at the University of León (Spain), and she has worked as a Digital Marketing expert on international companies such as Meliá Hotels.

Dr. Blanco Moreno is among the best-qualified professionals in the academic community due to her extensive studies in computer engineering, tourism, and marketing; her Master’s degree in Business Intelligence, Big Data, Social Media and Research; and her considerable research and knowledge in the marketing of artificial intelligence and sustainable tourism. Her research, particularly her collaborations with the European Commission on international projects, shows how research and practice converge. In addition, her students benefit from her knowledge of rapidly changing technologies in tourism.