ENTER24 PhD Workshop
2024-01-16 | Izmir, Turkey
The future development of tourism is not only a challenge for the tourism industry and researchers but also for Ph.D. students. Focusing on the next generation of researchers is a key solution to improve the quality of research and contribute to the challenging development of information and communication technology research in tourism.
The ENTER24 conference organizes a one-day workshop for Ph.D. students who are encouraged to present their research proposals (early and advanced stages) related to information and communication technologies in travel and tourism and receive valuable comments and advice from inspiring members of the IFITT community in a supportive environment. Students can also find answers to their academic and research career questions and expand their network with peers, researchers, industry, and universities from around the world. Journal editors will provide key tips on writing and submitting articles to leading academic journals.

ENTER24 eTourism Conference
2024-01-17 - 2024-01-19 | Madrid
The home for knowledge in ICTs in travel and tourism
With the ENTER conference, the IFITT community is building a unique collection of knowledge on information and communication technologies in tourism. This knowledge is published online and is available for free for everyone. This has proven a highly successful way of publishing academic research as the proceedings have been downloaded millions of times. We now call upon researchers in the travel, tourism, hospitality and technology fields to contribute to this endeavour and publish their research in the ENTER proceedings. Read more in Call for Contributions and share your research with the world!

ENTER is the annual eTourism conference, organised by the International Federation for IT and Travel & Tourism (IFITT). IFITT is the leading independent global community. It was created for discussing, exchanging, and developing knowledge about the use and impact of new information and communication technologies (ICT) in the travel and tourism industry and experience. Currently, the IFITT has more than 10 000 followers from Europe, Asia, South and North America, Africa and Australia.

For 30 years, ENTER e-Tourism conference brings together the Tourism and IT industry, academia, government, and other organisations. ENTER offers a worldwide and unique forum to actively exchange, share, and challenge state-of-the-art research and industrial case studies on the application of ICTs in travel and tourism. Everyone who shares knowledge, experience, and a true passion for ICT in travel and tourism, is warmly welcome!

IFITTtalk on Air: AI and Tourism Marketing
2024-05-08 11:00 - 13:00 (Europe/Vienna) | Madrid
AI and Tourism Marketing: Dive into Our Free Workshop Series and Elevate Your Strategy
Join us for a first transformative IFITTtalk on Air on May 8th, 2024, at 11 AM CET, focusing on the power of AI in strategic digital marketing. This insightful session will feature John Bustard and PR Smith, the renowned author of the SOSTAC® planning model (https://prsmith.org/sostac/), widely adopted by major organizations including LinkedIn and KPMG. Learn how this framework can revolutionize your marketing efforts.
In addition, we are excited to unveil a series of free, hands-on workshops from the MarTech Laboratory. These sessions are specifically designed to harness the potential of generative AI for strategic applications in travel and tourism, with a special focus on the unique challenges and opportunities within the African travel markets.
This event is an excellent opportunity for professionals looking to leverage AI as a pivotal tool in their marketing arsenal, offering a pathway to innovation and skill enhancement.
Don’t miss this chance to elevate your marketing strategy—secure your spot for the upcoming session.

Register now!

ENTER25 eTourism conference
2025-02-17 - 2025-02-21 | WSB Merito University, ul. Fabryczna 29-31, Wrocław, 53-609
eTourism Towards 2060

The International Federation for Information Technologies and Travel & Tourism (IFITT) proudly announces the upcoming ENTER25 eTourism conference, set to take place in the historic and vibrant city of Wrocław, Poland. As the premier global forum at the intersection of technology and tourism, ENTER25 invites researchers, practitioners, and policymakers to explore the theme “eTourism Towards 2060: The Future of ICT in Travel and Tourism.”
For over three decades, the ENTER eTourism conference has led the conversation on the adoption and impact of ICTs in the travel, tourism, and hospitality sectors. This year, we delve deeper into the revolutionary advancements reshaping our industry, including Generative AI, service robotics, the Internet of Things, and Extended Realities. As these technologies accelerate, they prompt us to reconsider not just their capabilities but their ethical implications and societal impacts.
We invite contributions that address these dynamic challenges and opportunities. This is a call to scholars and industry experts to enrich our understanding with their research and insights into how technology will continue shaping the landscape of travel and tourism. The ENTER eTourism conference proceedings, known for their significant reach and impact—downloaded millions of times globally—offer contributors a prestigious platform to share their work. More information can be found in our call for contributions.
Conference Details:

Location: Wrocław, Poland
Dates: 17-21 February 2025
Registration Opens: Soon (Stay tuned for details!)

Why Attend ENTER25?

Engage with leading minds in the field of eTourism.
Explore the latest ICT applications and their far-reaching implications.
Expand your research’s impact through wide publication and dissemination.
Experience the rich cultural and intellectual heritage of Wrocław.

Prepare to be part of a discussion that not only anticipates the future but helps to shape it. Whether you’re a researcher looking to make a global impact, a technology enthusiast keen on the latest trends, or a practitioner eager to apply novel solutions, ENTER25 is your gateway to the forefront of eTourism.
Stay tuned for more information on registration and event specifics. Join us as we explore the future of travel and tourism at ENTER25, where your insights contribute to defining the next steps for our industry.

IFITT Webinar: Bitcoin and Tourism: Hype, Hope or Game-Changer?
2025-05-14 16:00 - 17:00 | https://ifitt.net/event/ifitt-webinar-bitcoin/
IFITT Webinar: Bitcoin and Tourism: Hype, Hope or Game-Changer?
Date & Time:Wednesday, May 1416:00 CEST / 10:00 EDT / 15:00 BST
The International Federation for Information Technology and Travel & Tourism (IFITT) proudly presents the IFITT Webinars. These seminars aim to bring together global experts to share knowledge, inspire innovation, and explore the evolving landscape of technology and tourism.
Join us for an insightful session that opens the door to a rapidly emerging tourism market that might have gone unnoticed. This presentation will provide a concise introduction to Bitcoin, followed by a discussion grounded in publicly available research data.
Discover fresh perspectives and potential research avenues: from early observations to entirely new greenfield opportunities waiting to be explored.
Whether you’re a researcher, industry professional, or simply curious, this IFITT Webinar promises to spark ideas beyond the obvious.
Speakers:
James Dewar and Irem Onder.
(More information about the speakers at the end of the page).

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James Dewar is a qualified accountant who spent twenty years working in financial services. Most of this time James had one foot in finance and one in IT implementing, building and maintaining finance systems.Moving away from corporate life in 2020 James completed a research masters degree in finance and accounting and is a founding partner of Bridge 2 Bitcoin, a director of Laser Eyes Cards Ltd, Chair ofTrustees of The Sustainable Society Trust and the founder and lead of a community education group.James is a co-writer of an education curriculum to be published in 2025 which focuses on risk analysis – the threats to and opportunities for organisations of the rise of Bitcoin. The curriculum is intended tohelp organisations begin to identify and address strategic and operational threats and opportunities that may emerge across a range of dimensions.James’ engagement with IFITT began with developing a workshop with Irem Onder at the University of Massachusetts which they delivered at the Wroclaw conference in February, 2025.
Irem Onder is an Associate Professor and Ph.D. Coordinator in the Department of Hospitality and Tourism Management at the University of Massachusetts Amherst. She holds a master’s degree in information systems management from Ferris State University, Michigan, and a Ph.D. from Clemson University, South Carolina. After earning her Ph.D., she spent over a decade at MODUL University Vienna.Irem’s research interests focus on information technology and tourism economics, particularly big data analysis, machine learning, and blockchain. She recently edited a book on blockchain in tourism and hospitality services, published by Taylor and Francis. She serves on the editorial boards of the Journal of Travel Research, Annals of Tourism Research, Tourism Economics, and the Journal of Information Technology and Tourism.

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IFITT Webinar: Metaverse in Tourism: From Virtual Experiences to Real Value
2025-07-10 16:00 - 17:00 | https://ifitt.net/event/ifitt-webinar-metaverse-tourism/
IFITT Webinar: Metaverse in Tourism: From Virtual Experiences to Real Value
Date & Time:Thursday, July 1016:00 CEST / 10:00 EDT / 15:00 BST
The International Federation for Information Technology and Travel & Tourism (IFITT) presents the next IFITT Webinar. These webinars aim to bring together global experts to share knowledge, inspire innovation, and explore the evolving landscape of technology and tourism. The next webinar is titled “Metaverse in Tourism: From Virtual Experiences to Real Value”.
The webinar will provide a comprehensive exploration of the Metaverse and its promising potential to revolutionize diverse activities, with a particular emphasis on virtual conferences. The Metaverse is conceptualized as an immersive, interoperable 3D environment that, although not fully realized yet, offers transformative opportunities similar to the advent of the Internet in the 1990s and smartphones in the 2000s. Among the most valuable prospects, the Metaverse promises to enhance accessibility, enabling broader participation by eliminating geographical and economic barriers associated with traditional face-to-face events. Conferences held in the Metaverse can substantially reduce travel costs and time investments, while simultaneously fostering more inclusive and dynamic engagement across global audiences.
One of the key advantages lies in the ability to create immersive, interactive presentations through technologies, which increase participants' involvement and enjoyment. The Metaverse facilitates novel networking opportunities by allowing attendees to interact through customized avatars in uniquely designed virtual spaces. This can stimulate more creative and informal exchanges compared to conventional conference settings. The presentation also highlights successful applications of
Metaverse environments in cultural and social contexts. In summary, the Metaverse holds significant potential to reshape the way conferences and professional gatherings are conducted, offering accessible, cost-effective, and engaging alternatives that can foster active participation, global collaboration, and community building in increasingly digitalized societies.
Discover fresh perspectives and potential research avenues: from early observations to entirely new greenfield opportunities waiting to be explored.
Whether you’re a researcher, industry professional, or simply curious, this IFITT Webinar promises to spark ideas beyond the obvious.
Speakers:
Carlos Flavián and Danielle McConnell
(More information about the speakers at the end of the page).
Registration for the Webinar
Registration closes at 11:59 CEST on Wednesday, July 9th.
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Carlos Flavián is Professor of Marketing at University of Zaragoza (SPAIN), leads the METODO Research Lab and is Spain’s most impactful marketing author. His research explores human-technology interactions (including Internet, AI, AR/VR/XR), studying both particularities of technology (usability) and perceptions, behavioral intentions and actual behaviors of consumers (adoption, recommendation, eWOM, satisfaction, loyalty…) on contexts such as tourism, retailing, etc. He holds editorial roles in several academic journals (including Strategy Editor of Service Industries Journal and Spanish Journal of Marketing-ESIC, Europe Regional Editor of International Journal of Contemporary Hospitality Management) and has guest edited several special issues in prestigious journals (International Journal of Contemporary Hospitality Management; Service Business; Service Industries Journal; Journal of Service Management; Journal of Service Theory and Practice; Psychology & Marketing). Clarivate Analytics has highlighted him as a highly cited researcher. He is the Spanish author with the highest scientific impact in the field of marketing according to the Stanford University list and several of his papers have been included among the top 20 most influential papers in the field of marketing internationally (according to the University of Florida).

Danielle McConnell is Head of Marketing at Virtway (Spain), a company specializing in enterprise-focused virtual environments and immersive technologies. She leads strategic initiatives that support the adoption of 3D virtual spaces and AI-based solutions for business applications. Her expertise lies in the integration of immersive technologies into marketing and business strategies, particularly within corporate training, virtual events, and internal communication. With degrees in International Business and Spanish from the University of North Carolina at Wilmington, she began her career in event marketing and transitioned early into the virtual space, where she has remained since 2015. Danielle has guided the development of marketing frameworks for hundreds of projects in emerging tech sectors. Her work emphasizes measurable business outcomes through immersive engagement and digital innovation. As a bilingual professional, she collaborates with international organizations to implement scalable metaverse strategies aligned with enterprise goals. She maintains a strong interest in the evolution of immersive technologies and their impact on business performance, customer interaction, and organizational culture. Her approach combines creativity, behavioral insight, and strategic planning to help companies adapt to the rapidly changing digital landscape.

IFITT Webinar: The Economics of Service Robots in Hospitality
2025-09-10 16:00 - 17:00 | https://ifitt.net/event/ifitt-webinar-service-robots-hospitality/
IFITT Webinar: The Economics of Service Robots in Hospitality
Date & Time:Wednesday, September 10
16:00 CEST / 15:00 BST / 10:00 EDT
The International Federation for Information Technology and Travel & Tourism (IFITT) presents the next IFITT Webinar. These webinars aim to bring together global experts to share knowledge, inspire innovation, and explore the evolving landscape of technology and tourism. The next webinar is titled “The Economics of Service Robots in Hospitality”.
This session will feature both academic and industry perspectives on the growing use of service robots in hospitality. The academic part will present a conceptual framework exploring how robots affect tasks, processes, jobs, and performance metrics. Hospitality operations are seen as front-of-house (e.g. check-in, dining) and back-of-house (e.g. housekeeping, maintenance) processes composed of various tasks. Robots operate at the task level, and by automating tasks, they can transform entire processes. The likelihood of automation depends on task nature, frequency, standardisation, and complexity. Robots may substitute, augment, or reshape human roles, while also eliminating or creating new tasks.
Robot implementation requires alignment with employee skills and attitudes, as well as integration with legacy technologies. Robots may depend on, compete with, or operate independently from these systems, often requiring upgrades or replacements with cost implications. The presentation will also explore how companies pursue cost-saving, revenue-generation, or mixed strategies, shaped by factors such as robot costs, customer willingness to pay, competitor actions, and regulation.
The industry segment will address the financial and operational impact of integrating service robots into hotels, restaurants, and similar environments. Drawing on international case studies, it will highlight business drivers, investment decisions, and returns on automation. Participants will gain practical insights into how robotics is transforming service delivery, improving efficiency, and creating new value for operators. This session bridges theory and practice, offering strategic guidance for evaluating and scaling robotics adoption in hospitality.
Gain a deeper understanding of how robotics is reshaping hospitality—from theoretical frameworks to real-world applications. Whether you are a scholar, professional, or simply curious about the future of service, this IFITT Webinar will offer perspectives that challenge assumptions and inspire innovation.
Speakers:
Prof. Stanislav Ivanov & Francisco Javier Martín Romo
(More information about the speakers at the end of the page.)
Registration for the Webinar
Registration closes at 11:59 AM CEST on Monday, September 8th.
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Stanislav Ivanov
Dr. Stanislav Ivanov is a Professor at Varna University of Management, Bulgaria (http://www.vum.bg), and Director of Zangador Research Institute, Bulgaria (https://www.zangador.institute/en/). He is the Founder and (Co-)Editor-in-chief of two academic journals: European Journal of Tourism Research (http://ejtr.vumk.eu), indexed in Scopus and Web of Science, and ROBONOMICS: The Journal of the Automated Economy (https://journal.robonomics.science). He has (co-)authored over 250 publications. His current research interest includes robonomics, robots/artificial intelligence/automation in tourism/hospitality, the economics of technology, tourism economics, etc. For more information about Prof. Ivanov please visit his personal website: http://www.stanislavivanov.com

Francisco Javier Martín Romo
Francisco Javier Martín Romo, born in Salamanca, Spain, is a technology enthusiast with a strong passion for robotics and its real-world applications. He firmly believes in the positive impact automation can have on both business operations and people’s lives. Francisco holds a Law degree from the University of Salamanca, an MBA in Business Administration, and has completed additional training in robotics and artificial intelligence. His professional journey began in the hospitality sector, where he gained international experience in cities such as London, Dubai, and Oman. In 2015, a pivotal encounter with the Moley Robotics project in London sparked his interest in the role of robotics in service industries. This led him to found the Hospitality Robotics Group in 2019, one of the first digital communities focused on service automation. Francisco currently serves as Country Manager at KEENON Robotics EMEA and leads the organization of the annual Foodservice Robotics Pioneers summit, held at the HIP Expo in Madrid since 2020.

ENTER26 eTourism conference
2026-01-27 - 2026-01-30 | Breda University of Applied Sciences (BUAS), Monseigneur Hopmansstraat 2, 4817 JS, Breda, Netherlands
The International Federation for IT and Travel & Tourism (IFITT) is delighted to announce Breda as the host city for the ENTER26 eTourism Conference. Nestled in the south of the Netherlands, Breda is a picturesque mid-sized city renowned for its rich history, vibrant culture, and exceptional connectivity. Located at the crossroads of major European cities such as Amsterdam, Rotterdam, and Brussels, Breda offers an easily accessible and inspiring venue for this landmark event from 27th to 30th January 2026.
Breda University of Applied Sciences: Our Esteemed Partner
ENTER26 will be organized by Breda University of Applied Sciences (BUAS), a premier higher education institution celebrated for its commitment to excellence in teaching, research, and innovation. With approximately 7,500 students hailing from over 60 countries, BUAS offers 17 bachelor’s and 12 master’s programs across a diverse array of disciplines, including Tourism, Hospitality, Leisure, Gaming, Media, and Logistics.
Since its founding in 1966, BUAS has earned numerous accolades, establishing itself as a leader in applied sciences education. Its unique teaching and learning approach seamlessly integrates academic theory with practical industry experience, creating an exceptional environment for student success. More information about BUAS’s innovative programs can be found here: BUAS – Creating Meaningful Experiences.
A Hub for Innovation in eTourism
As a long-standing member of the IFITT community, BUAS boasts expertise in areas such as digital experience design, digital skills development, online communication, and AI & data science in tourism. Recently, the university launched the Hospitality, Tourism, Innovation & Technology (HTIT) knowledge platform to enhance academia-industry collaboration, establish a national research agenda, and foster innovation through hubs and best practices.
Global Connections and National Leadership
BUAS is also one of the founding members of CELTH, the Dutch National Centre of Expertise in Leisure, Tourism, and Hospitality. Furthermore, it serves as the home of ATLAS (the Association for Tourism and Leisure Education and Research), a global network of 150 universities committed to advancing tourism and leisure studies.
Join Us in Breda for ENTER26
IFITT and BUAS are thrilled to invite you to Breda for the ENTER26 eTourism Conference. This event promises to be an extraordinary opportunity to explore cutting-edge developments in IT and tourism, network with global experts, and immerse yourself in the inspiring atmosphere of Breda.
Mark your calendars and get ready to experience the future of eTourism in one of Europe’s most dynamic and welcoming cities. We look forward to seeing you in Breda in 2026!

ENTER27 eTourism conference
2027-01-12 - 2027-01-15 | Universidad Autónoma de Madrid,, Ciudad Universitaria de Cantoblanco, 28049 Madrid, Madrid, Madrid, Spain
